90-Second Rules of Champions
Success coach shares thought management tools used by champions to succeed at home and at work. 2/19/2015 | Jim Fannin, From the Business World

The average American worker puts in 5.2 more hours per week than the average French worker, 4.1 more than the average German, and 2.6 more than the average Brit, according to a recent study by two European Economists at the Center for Economic Policy Research 1.

"We're a nation of strivers," said Jim Fannin, a success coach who has been coaxing peak performance from blue-chip professional athletes, Olympians, and C-Suite executives from many of America's best-known companies for more than 35 years. "The great tragedy is that so many Americans of genuine ability never ask themselves the single most important question that would help make them happier at home and more productive at work." 

Those hungry for success would be wise to consider what true champions do differently than their less successful counterparts, he insists.

"Can you think and work less while producing more at work and home? Absolutely. That's how the best in the world do it," Fannin said.

Having coached an abundance of MLB All-Stars, NFL All-Pros and world-ranked golf and tennis professionals, Jim Fannin has made a life-long, detailed study of the champion's mind.

"What surprises many is that an average performer can become outstanding by strategically investing just 3 percent of his or her day in focused 90-second bursts," said Fannin, who developed many of his 90-second tools and techniques while coaching seven professional tennis players - top 0f world rankings - to use the minute and a half between sets to "get in the zone."

Fannin's private coaching clients have used the dozens of 90-second tools and techniques that are part of his thought management system to prevail in the moments that matter most. His rules have transformed an error-prone rookie shortstop into MLB's highest-paid player. They have helped an LPGA player to win her first major tournament. 

Five of Fannin's 90-Second Rules have also been quietly applied by ordinary Americans to rejuvenate marriages, restore strained relationships between parents and children, and create lives of simplicity, balance and abundance.

Breathe Like a Baby: When you need to clear your mind and slow the game down, use this technique. Unhinge your jaw. Relax your shoulders. Place your palm on your stomach, inhale and exhale deeply. Feel the tension melt away as you count your breaths for 90 seconds.

Go to Higher Ground: True champions do not let challenges in one arena of life affect performance in the other arenas. "Going to higher ground is a focused, 90-second weekly review of the written goals for each area of your life so that you have clarity and keep challenges in perspective," Fannin said.

Isolate the Essential Skill: True champions think deeply about their craft so that they can enter the zone. "The essential skill for a hitter in baseball is to hit the ball solidly with the barrel of the bat so that the ball gets past the defense before they can field it," Fannin said. Because they have isolated the key skill, every baseball player Fannin coaches steps into the batter's box and uses a simple affirmation. Just ask recent Hall of Fame slugger Frank Thomas and he'll respond, 'I hit solid.'

Be the Palm Tree: When seconds count this tools works. True champions must sometimes absorb negative energy to stay in the Zone. "In the winds of a hurricane, the palm tree bends, but it does not break," Fannin said. "By visualizing a palm tree staying strong in the rain, a champion can keep harmful emotions in check."

Fannin's 90-Second Rule thought management system includes dozens of easy-to-use techniques that have helped ambitious, disciplined people become true champions in every realm of their lives.

Jim Fannin has personally coached many of the world's best athletes and top business leaders for more than 40 years. From 26 MLB All-Stars to Fortune 500 executives, Jim's client list is a who's who that includes best-selling authors, Hall-of-Fame pro athletes, Olympic medalists, and innovative business leaders. To learn more, visit www.90SecondRule.com.

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