Bulova Watch Company and The Recording Academy Announce Partnership Celebrating Timeless Moments in GRAMMY History
Bulova Watch Company and The Recording Academy announced a three-year partnership agreement, which centers on a range of products and activities.
The partnership includes a GRAMMY-inspired collection of Bulova timepieces, as well as various live events to celebrate the impact music has on our collective culture. Over the next several years, Bulova and The Recording Academy will build a special ‘Moments in Time’ activation which will focus on the unique ‘moments’ in our lives punctuated by some of the world’s most iconic GRAMMY-winning music.
“We are honored to partner with The Recording Academy and to be part of the GRAMMY family,” said Jeffrey Cohen, president of Bulova. “Both music and time mark moments that stay with us.”
“I am thrilled by the coming together of these two iconic brands, both American born but with wide international recognition,” said Neil Portnow, CEO of The Recording Academy. “Together, in the years to come, we will create and celebrate timeless moments in music history.”
Bulova, the premier watch brand with 141 years of history has always had a direct correlation with the world of music, having aired the first ever national radio commercial in 1926 and launching the first clock radio to the market. In 1960 Bulova introduced the humming Accutron movement with a tuning fork logo, which over the years has represented the very essence of the brand.